Thom Browne
A VR press experience
During the pandemic, all in-person fashion tours and shows were canceled. Confined to digital presentations, fashion brands faced a growing demand for connectivity from their audiences. However, the true appeal of fashion could not be conveyed solely through static images. For his Fall 2021 collection, Thom Browne looked for a new way to communicate the quality of the designs and engage his audience without a physical setting where guests could touch and feel the fabric of the garments.
Role: Lead designer
Studio: Team
Year: 2021
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