Decarbonizing Media and Advertising
Digital advertising has a hidden energy problem. With millions of servers conducting real-time bidding, cloud computing, and machine learning, one million impressions of a single video ad can generate the same amount of carbon emissions as a round-trip flight from Boston to London. These emissions are the most difficult to monitor, despite being the most prevalent. envisions a different path forward. With an unparalleled, comprehensive data set, Scope3 is the only company to measure end-to-end emissions of the digital advertising lifecycle. As a new trailblazing company, Scope3 needed a comprehensive brand identity to convey its complex product offering, speak to a diverse B2B audience, and illustrate its vision — the first carbon-neutral industry.